Market design is the application of methods and market tools with the aim of improving your market penetration.
Market design helps you to look and focus on the markets your organisation aims to penetrate.
Many organizations still face immense challenges when it comes to find the best route to market. But how do you get started?
Having an strategists with robust experience in the industries we cover, shortens significantly your market entry. Think of strategic alliances, vetted partnerships and familiarity with all possible routes-to-market.
Digital solutions are there for your users. Whether you want to build a website, intranet or other digital web app, the end user is always central. They must be able to carry out their task successfully and as smoothly as possible.
People-focused or human-centered
By bringing together the insights and feedback from all stakeholders, your product, company, idea or service will be much better aligned with the real needs of the customer.
Collaborative
Do you still believe in the big bang theory? Better to think now and get it right the first time? Not us at all. Prototyping and testing can save a lot of time and money during development. This is a continuous process. Not just at the start, but throughout the life of the project and beyond.
Iterative
Only when all parts of a service or process have been properly worked out will the customer experience be good. It is therefore important to map out every step from start to success.
Successive
Always involve your end users or customers. They are very task-oriented, so it is important to investigate and test all scenarios as realistically as possible so that they reflect the real world.
Realistic
Every process, no matter how small or large, is in turn part of a larger whole. It is important to see the connection between different processes or parts of a product and the touch points of each person involved as a coherent whole.
Holistic
OUR DNA
The principles of service design
At Brangels, we attach great importance to values, and value creation. We believe it's important that the work we deliver makes a positive imprint on everyone involved. So the basic principles of service design are in our DNA and in that of our clients:
Go-to-Market
Do your want your specialty to reach further your target market?
Alliance network and market strategy to support you on the journey.
