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Founder · Brangels Co.

Viktor “Vik” Dimitrov.

Brands, people & growth.

Brangels started with a question — who are you, and what do you want to do with your life? This is my answer, in full. I founded it in 2023; since then we've hit our quota of one new company every year, and we're just getting started.

09

Brands in the ecosystem

2014

Building since

+30

Brands impacted

Under a minute

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The longer story

Optional reading. Skip if you came to book.

I came to Brussels for European politics in 2015. Stayed for the small companies.

Bulgarian by origin. Brussels by choice. Three years inside Johnson & Johnson global supply chain taught me how big companies actually work — and why they often don't. I quit corporate in 2020 to prove my own thesis, opened Brangels in 2023, and have been compounding it since.

First venture in 2014: I imported a Thai rolled-ice-cream machine from China and put the first one on the streets of Sofia — three movable carts from day one, designed with my partner. It didn't last forever. It taught me everything.

Currently co-authoring The Brand Genome with Howard Moskowitz, the researcher whose methodology underlies how we work.

No rush

No rush. Look around.

If something here is relevant to you, leave your details and tell me what caught your attention. I read every one of these myself and I will come back to you.