Brangels wing iconBrangels Co.

Digital card

Founder · Brangels Co.

Viktor “Vik” Dimitrov.

Brands, people & growth.

Brangels started with a question — who are you, and what do you want to do with your life? This is my answer, in full. I founded it in 2023; since then we've hit our quota of one new company every year. In June 2026 we tripled the 2026 quota — and we're just getting started.

09

Brands in the ecosystem

2014

Founder since

+30

Brands impacted

The longer story

Optional reading. Skip if you came to book.

I came to Brussels for European politics in 2015. Stayed for the small companies.

Bulgarian by origin. Brussels by choice. Three years inside Johnson & Johnson global supply chain taught me how big companies actually work — and why they often don't. I quit corporate in 2020 to prove my own thesis, opened Brangels in 2021, and have been compounding it since.

First venture in 2014: I imported a Thai rolled-ice-cream machine from China and put the first one on the streets of Sofia — three movable carts from day one, designed with my partner. It didn't last forever. It taught me everything.

Currently co-authoring The Brand Genome with Howard Moskowitz, the researcher whose methodology underlies how we work.

The shortcut

Skip the doors. Just book the call.

20 minutes. Honest read on whether we should work together. No pitch deck. No “next steps.” Either we have something to build, or we don't.

Book 20 minutes with Vik